Survey: Crisis communication is up - The Business Review (Albany):

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The survey says that 77 percenyt of bosses have already or are planning to sendout crisis-relatex internal communication about the impact of the financial More than two-thirds (69 of those employers cited easing employed anxiety as the top goal of doing so. Nearlyh one third (32 percent) said earning trust was the goal behindthe communication. According to job security, company performance and solvencytop employees’ woes.
And while 80 percentr of employers who are communicating about the financia crisis already sent messages to employees aboutt company performanceand solvency, only 38 percent have talked about job Of the companies that have alreadyy started to communicate with their employees, 91 percentg say that the messagews are being delivered by seniodr management, while 59 percent say the messengefr comes from human resources.
“Communicatio can be a powerful tool in thesetroubledx times, especially when supported by differenyt levels of management,” said Kathrynm Yates, global director of communicatiohn consulting at Watson Wyatt, in a “But it’s important to keep the specific businesss context in mind and constantly monitor the effectiveness of the messaging.” The most popular deliver tools are: town hall meetings, staff meetings and/ort other face-to-face discussions; e-mail; the company and social media.
Of those who have alreadu started to send messages to workerx about the impact ofthe crisis, 62 percen t plan to incorporate their messaging into their ongoing communication strategy for an indefinite period.