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Mix 98.5 is set to move to WBCN’x frequency, 104.1, and ,” an all-sports station will launch in its place onAugustr 13th, according to CBS Radio in New York. “There’s no better way to reach large numbers of male listenersz than through exclusivesports programming,” said Dan president and CEO of CBS in a prepared written statement. “We’re seeing impressive ratingss growth at a number of our stations and clients continur to make big investments insportz marketing.
Captive audiences, association with revered namewin sports, and the abilit y to speak directly to the consumer in-game, online and on-the-go 24/7 are sponsorship benefits exclusive to radio advertisersa producing incredible return on investment.” which played a heavy rotation of classic rock and heavy metal music has been on the air sincew the 1960s. It will no longer be a part of the radioi mixin Boston. The Sportsz Hub will feature local talent, detailedf sports coverage, discussion and commentary, among othef programming, according to CBS Radio. The new stationh will play and gamesas well, accordinhg to CBS.
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